Marketing & Communications
We build awareness of the student experience and value of an RRCC education to prospective and current students and to build relationships and foster communications internally in support of the same goal.
Red Rocks Community College is a proud member of National Council for Marketing & Public Relations
Objectives
The primary goal of the Marketing and Communications team is to create innovative and effective strategies to promote Red Rocks Community College. Our team's priority is to cultivate the growth and influence of RRCC. We are responsible for conducting market research, developing assets/campaigns, and preserving the quality and integrity of our brand. We provide marketing services for all RRCC departments/programs/organizations. Our services extend to both the Lakewood and Arvada campuses.
Please look below for a list of all the marketing services our department provides.
NOTE: We do not currently provide marketing services for individual courses and/or workshops; however, we will provide you with with alternative resources.
Contact Information
Phone: 303.914.6531
Email: marketing@rrcc.edu
Locations:
Lakewood Campus - Room 3682
Arvada Campus - Room 711
Marketing Staff
Deremia Clark
Director of Marketing + Communications
Public Information Officer
Media Contact
Ben Vena
Creative Production Manager
Laura Campbell
Graphics Coordinator
Debbie Yanuzzelli
Web and Digital Content Coordinator
Regina Ayala
Content Coordinator
General Policies
All marketing and communication materials that contain the college’s name, the college logo, and/or the college mascot are subject to approval by the Marketing and Communications team. All marketing and communication materials not created by the Marketing and Communications department (including all video content) must be submitted to the Marketing and Communications department for approval prior to publication and distribution.
It is vital to the success of a brand to have consistent representation on all print and electronic communications. Materials that are not approved and/or do not meet the college’s Brand Identity Standards will be subject to removal.
College Branding Policies
All departments, programs, and areas are permitted to create their own marketing materials. When creating your marketing materials, we highly recommend consulting the RRCC Brand Identity Standards as your primary reference. All departments and offices associated with RRCC must follow the college branding policies.Please follow these college branding policies:
- Logo: An approved RRCC logo should appear on your marketing materials.
- URL: Please include a direct URL that connects with your department's web page.
- Fonts: An approved font should be used on your marketing materials.
- Colors: Approved RRCC colors should be used for your marketing materials.
- Review: Prior to posting or distributing, please submit your marketing materials to the Marketing and Communications team here via the marketing request form.
Brand Identity
It is vital to the success of a brand to have a consistent representation on all print and electronic communications. Correct usage of RRCC’s Brand Identity will ensure that the viewer recognizes the materials as coming from RRCC. Maintaining brand consistency is the responsibility of the entire RRCC community.
ALL departments and offices associated with RRCC must follow RRCC’s Brand Identity Standards. Any outside agency producing materials for RRCC programs, departments, or other college entities must also follow these guidelines.
IMPORTANT: All RRCC advertising must be reviewed and approved by Marketing and Communications prior to publication to ensure brand consistency. Materials that are not approved and/or do not meet the college’s Brand Identity Standards will be subject to removal.
Any questions about RRCC’s Brand Identity Standards can be addressed via email or phone marketing@rrcc.edu | (303) 914-6531
Marketing and Communications Services
To request any of the following Marketing Services listed below, please submit a Marketing Request.
Our team creates customized advertisements for all RRCC departments/programs/organizations.
We have many free advertisement outlets that we utilize, however, some advertisements are budget dependent. We can offer paid advertising depending on your budget.
Official RRCC business card templates are available for all staff members.
Remember to carefully proofread your order before submitting.
Marketing and Communications produces the college catalog each year.
In collaboration with our IT department, our team facilitates the digital signage located on both campuses.
Our team has multiple means to help get the word out about your event, including our official social media channels.
Need a new Formstack created for your department/program/area? We can design one for you.
Requests for letterhead are handled via third party and can be ordered here.
You may request access to RRCC's official logo files. Please review the Brand Identity Standards for logo rules and regulations. RRCC entities may elect to use their custom "unit identifiers" on marketing materials specifically relating to their department/program/organization.
New Materials
We develop and design marketing materials for the college on both campuses. If you are launching a new campaign, we are happy to help you out! Reach out to our team early in the process to save you time and money.
Reprints/Updates
We can update or reprint your marketing materials. If you have existing marketing items, let our team provide you with assistance to save you time and money.
The Marketing and Communications team has created a watermarked version of the fox. This version can be used to for design mock ups.
On occasion members of the media may show up on our campuses. Marketing and Communications policies require that all members of the media are required to have prior written permission before entrance to our buildings.
The Marketing department needs to be notified If a network is covering a story connected to the college (including classes) prior to their arrival so that a Marketing and Communications team member can be present while members of the media are on campus.
Anyone appearing on camera in connection to or in representation of the college must have a signed photo/video waiver on file in the Marketing and Communications office.
Please direct all media inquiries to:
Deremia Clark
Director of Marketing and Communications
Public Information Officer and Media Contact
Deremia.Clark@rrcc.edu| (303) 914-6250
Identification badges and name tags are issued to all RRCC staff members. Requests for name badges are handled via third party and can be ordered here.
We require all newsletter creations (both digital or print) to be approved prior to release. Please allow two business days for a response to your approval request.
All news worthy stories are to be evaluated by the Director of Marketing and Communications. After submitting your request, you will receive an email from the Marketing Director who will collect all the necessary information to write the news release.
The Marketing department will then distribute the news release for you to all Denver metro area media contacts. We are also happy to send your news release to industry-specific publications if this additional information is provided. All news releases should be written by and distributed to the media by the Marketing and Communications team.
We provide photo and video services for events and programming that specifically promote the college. We do not provide these services for individuals. If we are unable to fulfill a photo/video request, we will provide a list of outside vendors.
The Marketing and Communications team also serve as the managers of the college’s official YouTube channel. All video content must be approved by the Marketing and Communications team prior to distribution.
Written permission is required prior to production, unless the film and/or photographing is a class assignment. Please contact us via email for more information.
The Marketing and Communications team produces promotional videos for all RRCC departments/programs/organizations which ensures re the consistency and integrity of our college’s brand and identity standards.
Anyone appearing on camera should complete and sign a photo/film waiver release. A digital copy of this form is available by release. Photos taken and/or filming that occurs in the public spaces of our campus do not require a release. Examples of public campus spaces are: the Great Hall, the Grand Foyer, graduation, etc. If you have questions regarding the photo/video policy, please contact us via email.
If you are need to have new material added or changes to our Portal ("The Rock"), these updates are handled by the Marketing department staff. Please be aware, that some changes can only be done by the CCCS Portal team.
The Marketing Department creates the RRCC's official PowerPoint template. Please provide us with as many details as possible regarding the planned usage of the template.
The Marketing department processes all requests for promotional items which require branding approval. This includes materials which are created outside of the Marketing and Communications department.
Our Social Media Specialist is always looking for college-related content to share on our official social media channels.
RRCC social media platforms include:
*The Marketing and Communications team serve as the managers of the college’s official YouTube channel. All video content must be approved by the Marketing and Communications team prior to distribution.
If you are interested in creating a social media account, please complete an application and await approval. You will be notified when approval has been granted.
Marketing and Communications has developed 200 print templates to accelerate the production of basic promotional materials. There are ten designs at four different sizes:
- 4x6
- 8.5x11
- 11x17
- 24x36
Each design is available in all five RRCC brand colors. If you are Interested in using a template design, be sure to include all of the details about your project. A designer will select a template for you based on word count and the category of your ad/promotion.
You’ll receive a polished, print-ready design in your inbox shortly after.
Marketing and Communications maintains the content on the RRCC website. If you require a change to your web page, please submit a request.
We also provide Content Contributor training for our website. Content Contributors are given the ability to add/modify content to specific web pages. Content Contributor training is available to Full-Time faculty and staff. Prior to taking part in the Content Contributor training, it is required to complete the Accessibility training course offered by Accessibility Services.
Your project is important to us and believe it or not, we have a very methodical process! Please read below.
Pre-Production
Production
- Project request submitted by client (the info below is obtained in the Creative Project Request Form on the home page of the marketing-communications section filled out for every request we receive).
- Requestor’s name
- Department
- Phone
- Description of project medium
- Target audience
- Primary message
- Value
- Imagery
- Upload design samples/ideas
- Call to action
- Upload copy and additional assets
- *Does project require use of a legal disclaimer or grant language? If so, attach disclaimer
- Budget for printing yes/no
- Distribution plan
- Deadline
- Submitted request goes to corresponding VP for review and approval
- Request approved by VP
- Request received by design team
- Design team reviews request for completeness
- Design team emails client acknowledging request has been reviewed – Requests additional assets if needed
- Project is assigned to a designer
Production
- Assigned designer reviews project request
- Designer informs client they have taken on project
- Designer gathers necessary assets
- Designer develops comps
- Designer submits comps to lead for approval
- Designer submits comps to client for feedback and selection
- Designer begins building final artwork
- Multiple rounds of revisions are made until client approves of artwork and copy
- Client receives approvals from their department leads if necessary
- Designer requests print estimates if needed
- Designer submits artwork for final approval before print
- Designer submits artwork to Director of Marketing for approval before print
Post Production
- Post Production
- Designer sends high-res artwork to printer
- Designer approves proof from printer
- Designer contacts client when project is received